The story behind Coastal Crew and our Deckhand Hoodie
On Spring Break in 2019 we were in Fort Myer's Beach (back when traveling was a thing). Our friends rented this incredible VRBO right on the ocean.
The first night we were sitting around the bon fire drinking, bare feet in the sand, laughing and talking about the day. I remember thinking how awesome that moment was. To be right there, right then, with our "Crew". That was the moment Coastal Crew was born.
When we got back to Chicago we brainstormed our first product. We talked about how much we love hoodies and also love a great dress shirt. You see where this is going? The Deckhand Hoodie was born! We created our first prototype by pinning dress shirt fabric inside a hoodie I had in my closet.
It wasn't pretty but we saw the potential immediately. We got to work. We engineered our lightweight hoodie from the ground up...
We found the perfect fabric for the hoodie itself (a lightweight insanely soft bamboo blend) and then created several coordinating dress shirt patterns...each inspired by a different iconic Coastal town in the US:
We've come along way since Spring Break 2019. We have so much in the works for the future! Next up will be our take on the polo launching in May. Set an alert here by clicking the link under the size selector.